My task was to develop a visual identity for Discovery Oasis that reflected its commitment to innovation and cutting-edge research. I approached the project with a focus on creating a modern and sophisticated brand that would appeal to a broad range of stakeholders, from medical professionals to potential investors.
To achieve this, I conducted extensive research into the existing visual landscape of the medical research industry, as well as the branding strategies of leading medical institutions. It was important to Discovery Oasis that the logo featured colors and imagery nodding to the surround landscape in Arizona. Drawing on this knowledge, I developed a visual identity for Discovery Oasis that was both unique and timeless, leveraging a simple yet impactful design language.
The core of the Discovery Oasis brand is a dynamic logo that combines a stylized letter "D" with a filled circle represent both a sun, center of a circle and an O evoking the facility's commitment to discovery and innovation. The logo is rendered in a bold, modern typeface that conveys strength and authority, while the color palette – a rich, deep brown – underscores the brand's professionalism and sophistication while alluding to the Phoenix desert landscape.
The core of the Discovery Oasis brand is a dynamic logo that combines a stylized letter "D" with a filled circle represent both a sun, center of a circle and an O evoking the facility's commitment to discovery and innovation. The logo is rendered in a bold, modern typeface that conveys strength and authority, while the color palette – a rich, deep brown – underscores the brand's professionalism and sophistication while alluding to the Phoenix desert landscape.
Overall, the Discovery Oasis branding project was an exciting and rewarding opportunity to help establish a strong visual identity for a cutting-edge medical research facility. I am confident that the brand we developed will help position Discovery Oasis as a leader in the field and attract top talent, investors, and collaborators.
