In my junior year at ASU, I was challenged by my professors to select a company with poor branding and reinvigorate their visual identity. After conducting thorough research, I selected Wild Mountain Honey, a honey company located at the foothills of the Rocky Mountains. With a focus on producing high-quality honey using sustainable and ethical practices, they have built a loyal following of customers who appreciate their commitment to quality and the environment.
I approached this project by first evaluating the current branding of Wild Mountain Honey and identifying areas for improvement. The existing branding felt outdated and disconnected from the company's values and mission. In order to create a more engaging and relatable brand identity, I focused on incorporating elements that were unique to the company's location, values, and story.
I started by reimagining the honey jar packaging to create a more modern and eye-catching design. I incorporated a mountain graphic with a honeycomb pattern to create a cohesive and recognizable visual identity. Additionally, I developed an Instagram account for Wild Mountain Honey that showcased the company's unique qualities, including the use of locally sourced, sustainable ingredients.
Overall, I believe that my rebranding efforts successfully elevated the Wild Mountain Honey brand to better align with the company's values and mission. The new packaging and Instagram account showcase a cohesive and engaging visual identity that resonates with consumers and communicates the unique qualities of Wild Mountain Honey.
