Canyon Double

Adobe Design Suite | Sketching 

Goal: After being given a random number and a random letter, and an industry, design a brand with the letter and number combination being the primary mark. 

This was a great project. Our professor held out a banana-shaped bag of Scrabble letters and a deck with only the numbered cards. In order, students drew one letter and one number and were given an industry to shape the direction of the mark. Then we were tasked with inventing a business and designing the mark.

I drew "C" "2" and "construction"

C2 was built around a simple idea: turn the letter and number combination into a symbol of connection and strength. The monogram uses a custom-drawn C and 2 that interlock like a chain link, forming a continuous vertical loop. This creates a visual metaphor for the construction industry—durability, reliability, and structural integrity—while giving the brand a distinctive, memorable mark that works at any scale, from hard hats to job-site signage.

The bold, condensed forms reinforce stability, and the interlocking structure communicates partnership between builder, client, and community. Paired with the vivid construction-orange palette and modular graphic system, C2 presents itself as a modern, efficient, and highly dependable construction/fencing solutions brand built on connection.

Additionally, we were tasked with animating the logo mark.

This animation focuses on showcasing interlocking C and 2 resembling the chain-linked fences that the company, if real, would provide.

This was a great short-sprint project and a refreshing creative exercise. Because the brand didn’t fully exist yet, the process was more flexible than a traditional client brief. We had the freedom to select our own brand direction and retrofit the identity system to an imagined company, which removed some real-world constraints and allowed us to focus on pure design exploration. That freedom made the sprint easier to navigate, but it also challenged us to build a mark and system strong enough to feel like it belonged to a real, functioning construction brand.

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