Discovery Oasis
Adobe Design Suite
Goal: Partner with Mayo Clinic to develop a cohesive brand concept for its new Scottsdale campus, blending medical excellence with the visual language and textures of the Sonoran Desert.
As a VCD senior at ASU, the design school, working in partnership with the Mayo Clinic, tasked us with developing a brand concept for Discovery Oasis, a planned 228-acre biotech corridor in North Phoenix designed to unite researchers, clinicians, and innovators.
As part of the project, the class participated in a design competition between all 55 VCD seniors. After an initial review with faculty and Mayo Clinic partners, five designers were selected as finalists to advance their concepts.
In the initial briefing, Aric Bopp, executive director of Mayo Clinic’s Discovery Oasis, explains that the purpose of Discovery Oasis comes down to a simple mantra: the needs of the patient come first.
With a campus as forward-thinking as Discovery Oasis, relying on traditional healthcare symbols felt limiting. Instead, I explored the nature of research itself and landed on the idea that “research is never complete—just waiting for the next question.” This became the foundation of the visual mark: the D represents ongoing, unfinished exploration, while the O serves as a focal point of discovery. With color, it was quite clear that the board wanted heavy inspiration from Sonoran colors.
Based on the strength of this reasoning and the clarity of the visual system, my logo concept was selected as one of the finalists in the class-wide competition. The thoughtful connection between research, form, and regional identity resonated with the review board and professors, allowing the mark to advance to the final round of presentations.
Although my concept wasn’t chosen for the final mark, it was selected as one of the top five finalists, which was an amazing achievement. Mayo Clinic ultimately revealed the winning identity here -> https://discoveryoasis.com/
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