Email Hygiene Overhaul

Alpine IQ | Dutchie Backoffice | Excel

Goal: Improve email engagement metrics and reduce unnecessary send costs by responsibly cleansing inactive contacts and optimizing segment logic within Klaviyo and Alpine IQ. Protect sender reputation and reallocate resources toward higher-performing, more targeted marketing initiatives.

Audit Email Performance & Segment Health

At first start at Giving Tree I conducted a performance audit across all email segments, identifying low-engagement segments contributing to the current open rates, increased bounce rates, and rising CPC.

Focus was placed on isolating unengaged users, duplicate contacts populating from Dutchie, and improperly tagged consent statuses, significant in a compliance-sensitive market.

Execute List Cleansing and Segment Optimization

Removed or suppressed non-responsive contacts from active marketing lists and rebuilt core segments to focus on engaged and recently active users. Simultaneously, launched re-engagement campaigns for borderline contacts and introduced tiered segmentation to better personalize ongoing communications.

Measure Results & Reinvest in
Strategic Campaigns

Post-cleanup, average open rates improved by 23%, click rates nearly doubled, and overall send costs were reduced by approximately 17% due to fewer wasted impressions to vacant inboxes. 

Freed-up budget and improved deliverability allowed the team to invest in new lifecycle flows, seasonal promotions, and targeted loyalty messaging with better ROI.

Wynn.Studio

Phone: +1 (602) 568 2200
Email: hello@wynn.studio

Behance

LinkedIn

Instagram