Push & Loyalty-Driven App Adoption

Alpine IQ | Dutchie Backoffice | Excel

Goal: Focus on increasing mobile app downloads and shifting customer behavior toward online ordering by using native push notifications and loyalty rewards to build habitual app usage, improve customer retention, and increase the share of digital transactions over in-store-only visits.

Targeted Campaigns to Drive App Downloads

Identified high-frequency customers not yet using the app through Alpine IQ and CRM data. Deployed a targeted email and SMS campaign offering loyalty point bonuses or exclusive deals for downloading and activating the native app. Messaging focused on convenience, exclusive access, and faster checkout benefits.

Reinforce Loyalty & Drive Ordering

Leveraged the app’s native push notification system to engage users post-download with timely promotions, restock alerts, and loyalty reward reminders. Campaigns were personalized based on shopping behavior, location, and loyalty status, guiding users directly into the online ordering flow.

Sample push notifications (with time-sensitive offers or streak rewards)
App navigation or UX screens highlighting loyalty & ordering
Flow of user engagement: push → loyalty → order

Measure Results &

Reinvest in Strategic Campaigns

Within 6 weeks, app downloads increased by X%, and the share of online orders rose from Y% to Z%, indicating a successful channel shift. Push notifications had a [click-through/open] rate of X%, significantly outperforming SMS-only messages, and loyalty-incentivized users showed higher repeat order rates than non-incentivized users.

App download growth chart (before/after campaign)
Online order rate shift over time
Push engagement stats vs SMS/email
Repeat order frequency comparison by loyalty tier

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